Email Archiving And How To Sell It?

Even with under 50 percent penetration, the Email archiving market is starting to shake out. Two vendors are trying to build new identities for themselves, to establish new market niches and change from being the number 8 product in a 22 player field and be thought of as first, second or third in the market they define for themselves. Metalogix went the value route, reducing the price of their Professional Archive Manager for Exchange (PAM) to $15/user while releasing a new version. ZL Technologies decided to sue Gartner for continuing to put them in the niche category of their Magic Quadrant report.